Yeo Valley Gets a New Look

Archived

Thursday, 20 March 2003

Yeo Valley Organic, the leading producer of organic yoghurts in the UK, has revamped its look to broaden the appeal of its products.

Incorporating a logo, packaging, pack designs and various products, the re-launch is being backed by an advertising and promotional campaign. The redesign includes a logo incorporating a green tick formed from blades of grass. This will be applied to all products.

A report by Organic Monitor found that Yeo Valley Organic is the market leader in the organic yoghurt market with almost 60% market share. It is the largest producer of organic dairy products in the UK after Horizon Organic.

Source: www.organicmonitor.com