Over Half of Shoppers Choose Ethically

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Tuesday, 23 May 2006

A report from grocery research body IGD shows that more than half of shoppers choose ethically when they buy their groceries.

Jonathan Prynn of The Evening Standard writes, ‘The report shows how a trend seen as a cranky, middle-class fad a decade ago has grown into a powerful consumer force, with 52% of shoppers now classing themselves as ‘ethical’.

Of those, 33% say they buy such products because it they chimes with their beliefs, 15% because they want to boycott companies they do not approve of and 4% because it is fashionable.’

28% of Londoners say organic shopping is “very important”, 47% of shoppers choose organic or Fairtrade milk, eggs, fruit and vegetables.

Source: www.soilassociation.org