Organic Shoppers Spurn Supermarkets

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Wednesday, 16 November 2005

Sales of organic food are booming and shoppers are increasingly spurning supermarkets to buy produce directly from growers and independent retailers, a study has found.

Organic food sales through box schemes, farm shops and farmers' markets increased by 33% in the UK in 2004, and through independent shops by 43%. But while the overall market in organic products in the UK increased by 11% to reach £1.2bn last year, the main supermarkets saw their share fall from 81% to 75% as consumers become more concerned about food miles, packaging and provenance.

Source: The Guardian, 14/11. For full article go to: http://www.guardian.co.uk/food/Story/0,,1642057,00.html