British Comfort-eat to Combat Uncertainty

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Monday, 29 March 2004

Britons are comfort-eating in the face of economic uncertainty and fears over terrorism by turning to trusted favourites, researchers claim.

A study of food products launched last year found the most well-received tended to be new twists on classics, with a brownie variety of Wall's Viennetta at the top of the list. It was followed by McVitie's Penguin Chukka, a white chocolate bite-sized version of the biscuit bar.

Researchers said that many consumers seemed to have gone "back to basics" for a taste of security in the troubled times of 2004 as war raged in Iraq and the threat of international terrorism loomed.

Source: Rachel Williams, The Independent
27 March 2004