Ethics Major Factor for Consumers

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Wednesday, 03 March 2004

Ethics are now a major factor in consumer choice, with two thirds of consumers claiming to be green or ethical, according to a poll commissioned by The Guardian and Toyoto. These issues are taken seriously across all income brackets and occupations. The 18-34 generation is most likely to spend ethically, while ethical consumers in the South East, Wales and the West country topped those in Scotland.