Organic is 'Classic Market of the Future'

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Friday, 27 February 2004

The Future Institute of well-known researcher Matthias Horx recently presented a study on "Future Markets 2004". Horx looks into the organic future: healthy eating will become a mass market and organic food is the classic market of the future for the food industry. "Organic food has successfully moved to the heart of society", is his message.

The Future researcher thinks healthy eating will become a matter of prestige and a lifestyle theme. There would be a demand for even more healthy prepared foods, with resulting growth of the convenience market. According to a detailed report in the magazine "Lebensmittelzeitung", the out-of-home business is growing and modern concepts combine lifestyle trends like mobility, wellness and natural food".
Sorce: http://www.zukunftsinstitut.de

Along the same lines, retail psychologist Dr Hugh Phillips predicted this month that "The next big thing will be an uncontaminated, physically and ethically clean food chain".

Source: FQH Newsletter