SA to Pilot Ethical Trade Logo

Archived

Wednesday, 04 February 2004

The Soil Association is preparing to pilot an ethical trade logo with selected licensees. Patrick Holden said: "At the moment when consumers buy an organic product they have no idea if the farmer is getting a fair deal. It is in fact in the retailers' interest to buy as cheaply as possible."

He said the SA planned to launch an "ethically traded" logo as a block under its standard symbol, for produce which conformed to SA ethical standards, although it had met opposition from ethical alliance the Ethical Trade Initiative.

Source: www.soilassociation.org