Organic Market Set to Grow by 75%

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Thursday, 06 November 2003

The organic food and drinks market in the UK is set to grow by almost 75% between 2002 and 2007, when it will be worth £1.6bn, according to a new report from independent market analyst Datamonitor.

The UK is the second biggest organic market in Europe but it is still a long way behind Germany (£2.1bn in 2002). However, evidence that higher prices remain the most prominent barrier to consumer acceptance of natural and organic food and drinks is all apparent.

"This suggests that, whilst opportunities are open to manufacturers and retailers, educating consumers on the benefits of organic and natural food and drinks is vital. Otherwise, marketers are going to find it increasingly difficult to justify the current price premiums in existence," said Daniel Bone, Datamonitor consumer markets analyst and author of the report.

Source: Datamonitor via www.just-food.com.

For full story go to: http://just-food.com/news_detail.asp?art=55874