ORGANIC DAIRY FARMERS LAUNCH NEW WEBSITE TO CELEBRATE COOPERATIVE'S 10th ANNIVERSARY

28 October 2004

The Organic Milk Suppliers Cooperative (OMSCo) has today launched a new, improved website to mark the organisation's 10th anniversary. The already award-winning site receives around 10,000 visitors a month and is one of the most popular organic sites on the internet.

It has been revised to improve accessibility, and OMSCo is one of the first companies to respond to regulations outlined in the Disability Discrimination Act (DDA), ensuring that its informative site can be used by all.

OMSCo, the largest and longest established cooperative of organic dairy farmers, has made a number of website changes that address accessibility issues for a range of disabilities including visual, audio, motor and learning disabilities. The revisions that have been made to the function and visual look of the site benefit all users, making it clearer to navigate and easier to find out more about organic milk.

The OMSCo site contains everything you would ever want to know about organic milk, including sections on how organic milk is produced, where to buy organic milk and dairy products, delicious recipes, holidays on organic farms and much more.

One of the most popular features of the site is the competition page which gives users the opportunity to win exciting organic prizes, such as the current prize of an organic Christmas hamper worth ?100. Visit www.omsco.co.uk to find out more.

Sally Bagenal, OMSCo's Chief Executive, comments "We have come a long way over the last 10 years and we are delighted to mark our birthday with the launch of the improved website. The site is a fantastic resource for consumers who want to find out more about how organic milk is produced and what makes it special. It contains a wealth of information and we are extremely pleased that it is now inclusive and accessible to everyone."

OMSCo runs a sophisticated marketing and PR campaign, of which the website is a key part. This has helped to increase the awareness of the benefits of drinking organic milk, and in 03-04 sales of organic milk grew by 25%.

Ends

For further information contact Abby Edwards or Nicole Bowman, at Grayling on 0117 922 7799


Editors Notes
- OMSCo Chief Execuative, Sally Bagenal, is available for interview.
- Organic cows do not graze on pastures that have been sprayed with synthetic chemical pesticides, are not fed on GM cattle feed and are not routinely injected with antibiotics.
- For your guarantee of British organic milk, look for the OMSCo logo - our milk provides the best assurance that your milk is good for you, good for the cow and good for the environment.
- Research undertaken by the RNIB has found that over 10% of the population has some form of disability and the DDA has been developed to ensure that the needs of these people are met, whether it be concerning equal opportunities in the work place, public access to buildings, or the usability of services such as the internet.